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Tuesday, June 21, 2005

Microsoft Launches Local Search

Microsoft said the beta version of its MSN Local Search is the beginning of a larger effort that will eventually include more interactive maps as well as links to local business and residential databases and information such as news, movie times and weather reports.

The launch of MSN Local Search beta underscores MSN's efforts to move onto equal footing with its rivals but also is a reminder of the difficulty that the search engines face in differentiating themselves. Yahoo, Google and MSN now all offer virtually the same lineup of search tools and features.

Microsoft's local search is being powered in part by Amacai Information Corp., which is providing white and yellow page listings for the search engine.

MSN said the number of upgrades it has made to its search site in recent months is testimony to the commitment it has made to improve Web search. MSN also said it would roll the Virtual Earth program, a mapping effort that uses satellite and other data, into the local search unit.

Resource: Technology News

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