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FindWhat to Rebrand as Miva

The FindWhat and Espotting networks will become Miva Media.

FindWhat.com announced plans today to bring its various online marketing and e-commerce properties it has acquired over the last 18 months together under three divisions, all with the Miva brand name.

Miva's e-commerce services, based on the Miva Merchant platform, will become Miva Small Business. The company conducted several market research studies before choosing a new name for the consolidated company.

The new positioning will be announced in a marketing campaign covering the U.S., U.K., Germany, France, Italy and Spain. It includes print and online advertising as well as direct mail. In the U.S., a series of ads will appear in The New York Times and several trade publications beginning June 13.

FindWhat had faced tough times with dwindling profits and a lingering patent dispute with Yahoo!

The company's NASDAQ ticker symbol will change to "MIVA" on June 13.

Resource: clickz

posted by What I Write @ Article