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Monday, May 02, 2005

Yahoo! Search Marketing to Test Graphical Ads

Yahoo! Search Marketing is planning tests of graphical banner ads to be displayed on its pay-per-click contextual ad network.

A lot of details haven't been determined, but we are testing," said Gaude Paez, a spokesperson for Yahoo! Search Marketing, formerly known as Overture Services.

The portal player follows Google's lead in making the move. Google has long offered static .GIF ads and recently announced plans to roll out animated .GIFs to CPM-based advertisers.

Currently, the company is considering a standard banner-sized placement that would begin as a graphical ad and then morph into a text creative. That change could be a fade or a flip, for example.

resource: clickz

posted by What I Write @ Article

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