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Saturday, April 30, 2005

Google tests out blog ad service

This week, Google spawned a version of AdSense that allows publishers to send a text or banner advertisement alongside syndicated content using Really Simple Syndication (RSS) or Atom, Google's adopted format.

RSS is an open standard for content syndication that's transforming the way people access news headlines and other information such as blogs online. Though it's one of the most promising emerging technologies, publishers have yet to find means of profiting from it.

Companies including Kanoodle, Moreover Technologies and Yahoo are testing similar ad services for feeds.

Google spokesman Barry Schnitt confirmed the test, but would not provide further details

See also: zdnet

posted by What I Write @ Article

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