Google for Beginners
'The Google Story' isn't the definitive guide to the search giant, but it is a thorough primer.
When Google founders Larry Page and Sergey Brin declared in their IPO prospectus "don't be evil" as a modus operandi and vowed to ignore short-term results, the Securities and Exchange Commission wasn't pleased.
And what an astoundingly large amount of history there is, considering that the company began just seven years ago as the outgrowth of doctoral research the founders did at Stanford University.
For the uninitiated, Vise's book is a thorough primer on everything from the childhoods of the founders to its battles with Microsoft and its impact on the advertising industry.
As such, this book will make you very well informed about Google without exactly putting you on a first-name basis with its executives. For that, you'll have to read the company's securities filings.
Resource: cnn
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