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Google Gets Personal

Google Inc. launched in beta a personalized-homepage service, stoking the competition with rivals Yahoo Inc. and Microsoft Corp.'s MSN.

The service, similar to offerings from its competitors, lets users aggregate information, search, email and other content in their own personal portal to the web.

Users can drag and drop sections to arrange them anyway they want on the page. Once its created, the user can sign in through their Google acccount.

Google, based in Mountain View, Calif., is apparently challenging competitors for the majority of Internet users who have yet to sign up for a personal homepage.

While Google remains the leader in search queries on the web, capturing more than 36 percent of the total, it lags far behind No. 1 Yahoo in overall traffic to major portals, according to ComScore.

Yahoo had 71 percent of that traffic in April, or 114.8 million visitors. MSN had 59 percent, or 97 million visitors; and Google had 48 percent, or 78.7 million. America Online Inc.'s subscription-based portal was No. 3 with 52 percent, or 86 million.

See also internetweek

posted by What I Write @ Article