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Tuesday, March 15, 2005

Yahoo seeks to expand in Google territory

Yahoo is poised to launch an ad network for small Web publishers styled on a similar offering from Google, sources familiar with the plan told CNET News.com, a move that promises to sharpen competition between the search giants.

Dan Boberg, director of business partnerships for Yahoo subsidiary Overture Services, confirmed in an interview last week that Yahoo is interested in the market, although he declined to discuss details. "We're headed in that direction," he said.

Yahoo also recently launched a publisher alert service to notify publishers of new publishing and advertising tools.

Yahoo already employs algorithms and detection methods to fend off click fraud. The company will likely use some oversight in allowing new publishing partners, according to a source.

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